● May 2026 · Status update 01 / 11

Paid Lead Engine

Current
on Center.

A purpose-built ad engine — three campaigns, three landings, one stack.

Live · Day 0 v1 · 2026.05.12

Monthly budget $2.0k

Open monthly searches 7,190

Campaigns live 3

Landing pages 4

02 The Opportunity 02 / 11

What we found

Bottom-funnel intent the current agency setup leaves on the table.

7,190

Monthly searches in Fayetteville where no Trinitas/agency ad currently shows — open territory we can claim

1,633

Keywords associated with the agency's Google Ads footprint — the perimeter our negative-keyword list keeps us outside of

$2.0k

Monthly budget · surgical, not splashy

We can capture students searching "uark housing", "campus housing uark", and the $599-promo cluster — warm, intent-loaded queries with low competition where the dedicated landing pages become a Quality-Score advantage.

03 Strategy 03 / 11

In one line

Three Search campaigns. Three landing pages. One conversion stack.
Zero overlap with the agency.

Campaign

Search-only · Manual CPC · Tight match types · Negative-keyword swap with the agency's footprint

Landing

Purpose-built per intent, hosted off the main brand site so the agency's existing setup isn't disrupted

Tracking

Embedded forms · Google Ads forwarding number · Per-LP UTM attribution · Tied back to the property's own number

04 Landing Pages 04 / 11

Four pages, one per intent

Four landing pages, each tuned to one intent.

Default

All amenities, all 27 floor plans

/lp

For broad brand-name traffic and visitors who type the URL directly.

Off-Campus UARK

More space than the dorm. Same walk to class.

/lp-uark-housing

For "uark housing" / "campus housing uark" / dorm-decision intent.

Walk to Campus

Half a mile from the U of A

/lp-near-campus

For "apartments near university of arkansas" / proximity searches.

$599 Special

Apartments from $599/mo

/lp-special599

For "cheap apartments fayetteville" / promo-led intent.

05 Architecture 05 / 11

Why a separate domain

A separate domain — and why it works in our favor.

Property currentoncenter.com untouched

Ad LPs currentoncenterapts.com

01

The agency's existing setup stays untouched. Organic SEO, the agency's existing paid presence, the brand's design system — all unaffected. Underperforming experiment costs the property nothing; overperforming experiment gives you data to negotiate with.

02

Conversion data comes back uncontaminated. Separate domain means separate analytics. Every visit, form fill, and call we measure was driven by an ad we ran — no organic, direct, or referral noise polluting the numbers. Per-LP attribution is exact.

03

We can iterate the LPs daily. No CMS approvals, no agency review cycles, no risk of breaking the main brand site. The LPs can be aggressive (promo-heavy, conversion-optimized) in ways the brand site can't be without diluting voice.

Trade-offs, honest

Quality Score cold-start −Higher CPC for ~4 weeks while domain trust accrues. +Per-keyword ad-to-LP relevance is much higher than a generic LP — partly offsets it.

Organic SEO benefit −The new pages don't help the main site's organic rank. +They don't compete with it either — no cannibalization, no duplicate-content risk.

Brand consistency −Different URL in the address bar. +LPs explicitly brand as Current on Center — same logo, photos, phone, address.

Net: 4–6 weeks to recover the cold-start. By week 6, the architecture is purely an asset — measurable, isolated, iterable.

06 Footprint 06 / 11

Agency footprint analysis

What the agency dominates — and where they're absent.

Agency-owned head terms we stay out

apartments fayetteville ar 2,400 / mo $2.52

apartment complexes fayetteville ar 2,400 / mo $2.52

fayetteville arkansas houses for rent 1,600 / mo $1.71

university housing fayetteville 880 / mo $4.99

uark apartments 390 / mo $10.73

university of arkansas apartments 390 / mo $10.73

Where they're absent we bid here

uark housing 1,600 / mo LOW

campus housing uark 1,600 / mo LOW

uark housing portal 1,300 / mo LOW

uark off-campus housing 260 / mo $7.83

apartments near the university of arkansas 260 / mo $10.36

cheap apartments fayetteville 170 / mo $2.27

1,633 keywords mapped from currentoncenter.com's Google Ads footprint. Our three campaigns target the gaps — no auction overlap with the agency, no internal cannibalization.

07 Highlight 07 / 11

The play we like most

The play we're most excited about.Intercepting dorm-decision searches before they commit.

Students searching "uark housing" or "housing uark" are pre-decision — choosing between dorms and off-campus. Showing a dorm-vs-off-campus comparison ad here, before they hit the official UARK portal, is the highest-leverage moment in the funnel.

Three things make this opportunity unusual: high search volume in a small geo (1,300–1,600/mo each), LOW competition (no other off-campus property is bidding), and a dedicated landing page that maps cleanly to the search intent.

1,600/mo Search volume

$5–6 CPC range

LOW Competition

0 Trinitas presence

08 Per-campaign keywords 08 / 11

What each campaign actually bids on

Three campaigns, three keyword stacks.

UARK Housing Conquest $1,500/mo

→ /lp-uark-housing · max CPC $9

uark housing 1,600 · $6.20

campus housing uark 1,600 · $6.20

housing uark 1,600 · $6.20

uark housing portal 1,300 · $5.26

uark off-campus housing 260 · $7.83

Near Campus $300/mo

→ /lp-near-campus · max CPC $11

apartments near the university of arkansas 260 · $10.36

apartments near university of arkansas campus 260 · $10.36

uark housing off-campus 70 · $11.41

apartments for rent near U of A fayetteville 50 · $4.68

uark housing office 30 · $7.11

Affordability $150/mo

→ /lp-special599 · max CPC $3

cheap apartments fayetteville 170 · $2.27

cheap fayetteville apartments 170 · $2.27

cheap apartments in fayetteville arkansas 170 · $2.27

cheap apartments under $600 (fayetteville ar) 20 · $2.59

cheap one bedroom apartments fayetteville 10 · $1.85

Exact + phrase match only. Manual CPC for the first two weeks. Every keyword cross-checked against the agency's live paid SERP — the ones shown here are confirmed clean.

09 Tracking 09 / 11

Conversion stack

How leads get tracked — without changing the property's number.

Lane 1 · Visit

Ad click → LP visit

→ Ad click on Google Search

→ Lands on the matched LP

→ UTM stamped to a 30-day cookie

Lane 2 · Phone

Phone click → answered call

→ Click the displayed phone number

→ Routes via Google's local 479 forwarding number

→ ≥60s call counted as conversion

Lane 3 · Form

Form fill → confirmed lead

→ Fill the embedded lead form

→ Auto-stamped with UTM context on submit

→ Redirected to /tour-confirmed → conversion logged

The published phone number stays as-is for everyone except ad-attributed visitors, who see a forwarded local 479 number that routes back to the leasing line — measurable, but the caller's experience is identical.

10 Budget 10 / 11

Where the money goes

Where the $2,000/month goes.

UARK Housing Conquest

$1,500 · 75%

Highest opportunity, lowest competition, biggest QS advantage on the dedicated LP

Near Campus

$300 · 15%

Supports proximity intent at higher CPC ($10+)

Affordability

$150 · 7.5%

Low CPC ($1–2) means lots of clicks per dollar

Buffer

$50 · 2.5%

Shifted to the winner after week two

Manual CPC for the first 14 days. Switch to Maximize Conversions once we have ≥5 conversions per campaign.

11 What to expect 11 / 11

First 60 days

What success looks like in the first 60 days.

Day 1

Campaigns live

Day 7

First search-terms data — refine negatives

Day 14

Switch to Maximize Conversions if ≥5 conv/campaign

Day 30

First CPA review · pause low-QS keywords

Day 45

Move to Target CPA on winning campaigns

Day 60

First lease-signed offline conversion upload from CRM

Leading indicators (clicks, form fills, calls) show up in days. The lagging indicator — signed leases — lands on the 30–60 day horizon. We'll retune budget allocation against lease economics around day 60.

Currenton Center.